Today, I’d like to delve into the fascinating dynamics of success, and how initial advantages might shape an individual’s trajectory. This is based on a study that sought to unravel the age-old debate among on why individuals with similar skills and capabilities often encounter different degrees of success.
The study, conducted by Arnout van de Rijt and his team of researchers, set out to investigate the ‘success-breeds-success’ theory and assess whether a slight nudge at the beginning could foster lasting discrepancies in success among equally competent individuals.
Two experiments were conducted to test these premises: one on Kickstarter and the other using an online rating system.
The crowdfunding experiment selected projects that hadn’t yet received donations, and they were randomly allocated into three groups: one without any initial donation, one with a small initial donation, and one with several initial donations.
In a similar vein, the rating experiment dealt with high-quality reviews that hadn’t yet been marked as ‘very helpful.’ These reviews were randomly sorted into three groups, each receiving zero, one, or four positive initial ratings, respectively.
After the ratings and donations, they waited to monitor the effects.
The findings of these experiments revealed a fascinating pattern: an initial advantage invariably led to better overall success. For instance, in the crowdfunding experiment, projects that received a single initial donation attracted more donations compared to those that received none.
However, an interesting caveat emerged: the benefits of initial advantages plateaued as these advantages increased. This implies that while initial advantages can help, there are bounds to their efficacy.
This study underscores the impact of early advantages in creating enduring disparities in success, even among equally deserving individuals. However, it also emphasizes the diminishing returns of these advantages, implying that initial advantages alone can’t guarantee sustained success.
In essence, beyond a certain point, adding more initial support doesn’t proportionately increase overall success. The rest is up to you.
Key takeaways for me are:
A) The music industry can sometimes act as an echo chamber, amplifying initial success due to visibility and perceived quality. This is neither a reflection of their talent nor a judgment on their potential. Understanding this can help manage expectations and strategize accordingly.
B) An initial boost, such as a well-received single or high-profile collaboration, can set you on the path to greater success. Artists might consider releasing their best work first or associating with established names to gain traction. Put your best foot forward and take time.
C) Finally, after a certain point, accruing more and more initial advantages doesn’t necessarily lead to a proportionate increase in overall success. You should understand that beyond a certain level, efforts may yield diminishing returns and might need to change directions.
Unbias is building an AI product with marketing capabilities. Join our waitlist here to get early access.